Google is in the game as well with YouTube's new service Music Key. Apple is hoping to use that service to compete in an already crowded field currently dominated by Spotify, Pandora and Rdio. Last year, Apple bought headphone maker Beats By Dre, which had its own streaming service. Jay Z's bid for Aspiro is one more sign of the growing interest in streaming.
Nevertheless, Wired magazine reports Aspiro's music subscription services currently have about half a million users, compared with streaming behemoth Spotify's 15 million paying customers. Aspiro claims to offers "HiFi quality audio" and says TIDAL gives users something they call " lossless sound quality," which allows users to enjoy music "the way it was intended by the artists." A vote from shareholders is still to come.Īspiro actually has two streaming services offering audio and video, called WiMP and TIDAL. Aspiro's board unanimously approved the deal. made a $56.2 million dollar bid for the Swedish streaming company Aspiro. Carter Enterprises called Project Panther Bidcom Ltd. Late last week, a subsidiary of Jay Z's S. Rapper, husband of Beyonce and all-around business mogul Jay Z (also known as Shawn Carter) is set to enter the growing streaming music industry. Rich Schultz/Getty Images for Roc Nation Sports The rapper is close to acquiring the Swedish streaming music service Aspiro. Jay Z at Madison Square Garden in New York City.
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